Webinars @ EH Publishing

Your Growth Strategy is Waiting... Come Listen In!

The consumer electronics industry is projected to post a healthy 6.1% increase in revenues in 2008! (Source: Consumer Electronics Association (CEA)® Semi-annual industry forecast released January 2008)

Attend any of these free webinars to learn more about real growth opportunities in the custom electronics industry. Sign up for any of our free, no-obligation webinars and gain insight into what is driving this growing custom electronics market.

February 19, 2008
>> Custom Installers Speak Out: What Gets Me to Buy (And I Buy A Lot)
February 26, 2008
>> Sharpen Your Trade Show Savvy: Proven Ways to Increase ROI
March 4, 2008
>> Selling tech to High end Homeowners: It’s not about the Money
 
Julie Jacobson
Custom Installers Speak Out: What Gets Me to Buy (And I Buy A Lot)
February 19, 2008 - (Tuesday) 2:00 pm EST, 40 minutes
Moderated by Julie Jacobson
Founder & Editor-At-Large - CE Pro
It's the age-old question from CE vendors: What do home systems integrators want? In this discussion, moderated by CE Pro co-founder Julie Jacobson, two custom integrators will share their candid views on CE manufacturers – what they do right and what they do wrong. The CE Pros will answer:
  • Who their favorite vendors are and why
  • What lines they have dropped lately, and why
  • How they prefer to do business with vendors – direct, through distributors, through independent reps, buying groups, etc.
  • The value of manufacturer training
  • How they evaluate products
  • The relative importance of margins, technological features, customer service, brand, and other vendor offerings
  • How influential they are in selecting products for their customers
Panelists will include Tom Ardolf, President, Cybermation, St. Cloud, MN, and Dave Wogsland, CEO, Enhanced Home Systems, Eden Prairie, MN. Webinar participants will have the opportunity to ask their own questions to the integrators.
This webinar has completed. >>Click to Watch Video Archive
 
 
Dave Hanchette
Sharpen Your Trade Show Savvy: Proven Ways to Increase ROI
February 26, 2008 - (Tuesday) 2:00 pm EST, 40 minutes
Moderated by Dave Hanchette
Vice President - EH Publishing
How do you capitalize on the significant investment you make exhibiting your company and its products and services on the trade show floor? In this smart and informative session, moderated by EH Publishing Vice President, Dave Hanchette, and featuring trade show specialist Dan Lorden of Trade Show Synergies, you will learn strategies and tactics for success during the show, as well as the methods to employ after the show to ensure that you realize maximum results from your trade show presence. You'll also learn how to measure your trade show performance, ROI and success factors. We'll cover:
  • The top ten do's and don'ts on the show floor
  • What does your booth really say about your company?
  • Ask questions first, not later. Qualifying your booth visitors
  • The top five do's and don'ts of post show activity
  • The relative importance of margins, technological features, customer service, brand, and other vendor offerings
  • What's it all worth to you and your company?
Panelists will include Dan Lorden, Managing Director, Trade Show Synergies, LLC. Webinar participants will have the opportunity to ask their own questions to the moderator and panelist. You owe it to yourself and your company to invest 40 minutes in improving -- or maybe just confirming -- your trade show tactics.
This webinar has completed. >>Click to Watch Video Archive
 
 
Cindy Davis
Selling Tech to High End Homeowners: It’s Not About the Money
March 4, 2008 - (Tuesday) 2:00 pm EST, 40 minutes
Moderated by Cindy Davis
Editor-in-Chief - Electronic House
Moderated by Electronic House magazine editor-in-chief Cindy Davis. Two respected veterans of the CE industry, Richard Glikes, executive director of Home Theater Specialists of America (HTSA) and Daniel Lee, vice president of marketing for Hitachi America, will present buying trends, products and marketing strategy for the high-end consumer.
  • Top 3 buying trends of the high-end homeowner
  • Positioning a brand to the high-end consumer
  • Top 3 market drivers that led Hitachi to an "affluent consumer" product introduction
  • How Hitachi's marketing to the high-end "affluent consumer" will differ from big-box marketing
  • Benchmarks that Hitachi will use to measure success
Panelists will include Richard Glikes, Executive Director, Home Theater Specialists of America (HTSA) and Daniel Lee, VP of Marketing, Hitachi America. Webinar participants will have the opportunity to ask questions to the presenters.
This webinar has completed. >>Click to Watch Video Archive
 
 

Please note: Panelists for all Webinar session may be subject to change without notice. If you plan to attend more than one of our Webinars, please be aware that you must register for each event separately.

EH Publishing is the only integrated media company specializing in the home electronics market. EH has been leading the industry since 1994 and today offers media products that connect key audiences with the companies looking to find them.

To learn more about our webinars, contact Steve Nesbitt at 800-375-8016 x248 or .