2007 Home Electronics Brand Awareness, Use & Preference Study
EH Research has compiled data measuring brand awareness, familiarity, and usage of a wide range of home electronic categories to understand the relative position of each provider in the market.
CE Pro integrators were asked three questions:
- Which brands are installers most familiar with?
- Which brands have they used in the past two years?
- Which brands do they use most?
With tabs on geographical regions of the United States as well as by annual sales of installation companies, the study will be used for strategic planning for the companies included in the study, for market research for companies planning to enter this fast-growing market, as well as for competitive companies seeking to broaden their marketing and sales horizons.
Product categories included in the study are:
In wall/ceiling speakers, Floor/shelf (freestanding) speakers, Receivers, Amplifiers & Pre-amps, Multiroom Audio Distribution, Media Servers, Audio & Video Cable, Plasma Flat-Panel TV's, LCD Flat-Panel TV's, Rear Projection TV's, Front Projection Video, Screens, Racks/Mounts/Lifts/Stands, Power Conditioning/Power Quality/Surge Suppression, Home Theater Furniture/Seating/Acoustical Treatments, Whole house Automation Systems, Lighting Controls, Window Treatment Motorization/Control, Universal Wireless Remote Controls, Central Vacuum Systems, and Structured Wiring Systems.
Was your company mentioned in the study? See the list of mentioned companies.
Questions? Contact Ellen Cotton at 508-663-1500 x240 or email .
To order via the internet, visit: http://store.homeelectronicideas.com/cohoelbrawus.html