EH PUBLISHING AND NASBA JOIN FORCES TO LAUNCH CHANNELPRO MAGAZINE
Raleigh, NC – December 7, 2006 – EH Publishing, in association with NASBA, The Association of Channel Resellers, announced today the creation of ChannelPro Magazine: The Insider’s Guide to SMB. The magazine will be dedicated to providing targeted business and technology insights for IT channel professionals serving small- and medium-size businesses (SMB). It will debut in February 2007, reaching 35,000 SMB- focused IT professionals and will deliver powerful news, reviews, analysis and advice vital to success in the SMB marketplace.
The SMB segment of the channel is growing rapidly in size and importance. According to research conducted by EH Publishing, the market is underserved in terms of publications focused on this targeted segment of the IT industry. “We see such a demand for SMB channel professionals to have a resource focusing specifically on their segment of the market,” said Michael Siggins, publisher and editor-in-chief of ChannelPro. “Channel professionals will now have a dedicated resource committed to providing information needed to run a successful business serving the SMB marketplace. We are thrilled to be the first magazine in the market to directly fulfill this great need,” added Siggins.
ChannelPro will provide in-depth coverage of cutting-edge technology and increased revenue opportunities for members of the SMB segment. The magazine will offer concise guides to the latest hardware and software from server and notebook manufacturers to providers of network operating systems and solutions in accounting and customer response marketing. It will also feature expert advice on best business practices including sales and marketing tips, cost cutting suggestions, hiring strategies and human resources recommendations.
“For years EH Publishing and NASBA have watched the SMB market grow and evolve while the business needs of this critical IT community have gone unmet,” stated Robert Danese, Executive Director of NASBA. “Through in-depth editorial coverage of essential products, programs, promotions and partnerships ChannelPro will help readers gain insight for profitable business growth.”
About EH Publishing
EH Publishing, Inc. is the information leader and resource for the electronic home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than half a million electronic home professionals and consumers worldwide. Founded in 1994, EH Publishing, Inc. has defined, cultivated and raised awareness of the $13 billion electronic/installed home industry through its products, which include print publications, on-line publications, trade shows and market studies. EH Publishing, Inc. is the industry’s source for home technology information and market analysis, with the targeted print and on-line publications: Electronic House, CE Pro, TecHome Builder and targeted tradeshows: Electronic House Expo (EHX) and TecHome Builder Conference and Expo (TBX). To find out more, visit www.ehpub.com.
About NASBA
NASBA – the Association of Channel Resellers is the largest professional trade association for channel resellers in North America. NASBA builds strategic relationships between 15,000+ VAR, integrator and solution provider members and leading technology companies. NASBA also promotes growth in the information technology (IT) and consumer electronics (CE) industries by providing targeted services such as their Digital Home Initiatives, Technology Conferences and Technology themed events, industry intelligence, Web portals and unique media and marketing programs. Its alliances with top channel executives, vendors, distributors, publishers and event and research organizations contribute to the success of its reseller members and partners. For more information, visit www.nasba.com and www.nasbadigitalhome.com.