EH Research Releases Resuslts of Second Annual Brand Awareness, Use and Preference Study
Framingham, MA – April 19, 2006 – EH Research announced today the results from its second annual Brand Awareness, Use and Preference Study in the custom electronics market channel. The study, which commenced on February 1, 2006, surveyed over 300 Installers’ brand familiarity and purchase/usage behavior in three categories; speakers/amps, TVs/screens/home theater equipment and controls/remotes. Within those three categories, the study covers 21 individual product categories.
The Brand Awareness, Use and Preference Study offers many significant findings in the customer electronics market channel. For example, the categories of speakers/ amps and controls/ remotes were dominated by Denon and Lutron respectively. Both companies scored the highest in two individual product categories. Other brands that distinguished themselves by scoring at the top of the list for brand awareness, usage and preference are: SpeakerCraft (in-wall/ceiling speakers), Russound (multi-room audio distribution), Monster (A/V wire and cables), Sharp (LCD TVs), InFocus (front projection video), Da-Lite (screens), Middle Atlantic (racks/mounts/lifts/stands), Acoustic Innovations (furniture/seating/acoustical treatments), Crestron (whole-house automation), and Leviton (structured wiring systems). Despite the top ranking of the brands mentioned, for eight of the product groups surveyed, the difference between the first and second brands identified by respondents as being “most frequently used” was less than five percentage points.
The comparison results between the 2005 and 2006 Brand Awareness, Use and Preference Studies suggests a number of instances where a company’s marketing campaign and strategic focus over the past 12 months has paid off substantially – as well as some instances of apparent market share erosion. “The findings from the 2006 Brand Awareness, Use and Preference Study are in line with EH’s expectations in terms of industry trends based on predictions made from the 2005 study.” Said Daryl Delano, Director of Research for EH Publishing, Inc., “The information compiled in this year’s study will prove to be essential for all Manufacturers in the custom electronics market,” added Ken Moyes, President of EH Publishing, Inc.
EH Research’s second annual Brand Awareness, Use and Preference Study is a comprehensive report with a rich amount of Installer awareness, purchase and usage patterns. To view more information about the study, visit www.ehonline.com/research. The complete study is also available for purchase by contacting Ellen Cotton (P: 508.663.1500 ext. 240/ E: ecotton@ehpub.com).
About EH Research
EH Research taps EH Publishing’s unparalleled connected home market expertise, contacts and databases to quantify and provide insight into the custom electronics market channel. EH Research publishes quantitative market and industry studies available for sale and direct customized studies on behalf of sponsoring clients. For more information, visit www.ehonline.com/research.
Other Scheduled Projects for 2006
· Builders’ Technology Use/Offerings, May 2006
· Custom Installer/Integrator Profile Study, September 2006
· Product Purchase/Market Sizing Study, November 2006