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Custom Solutions

EH Custom Media acts as an extension of your marketing department. That lets you focus your time and resources on what you do best, while we do what we do best: develop and enhance your customer relationships across multiple channels.Every Communication is customized to your precise needs and for your precise message and market. The content and programs are carefully researched, skillfully written and designed, and expertly produced. Your customers get important information about subjects that matter to them. And you're positioned as an authoritative innovator and thought leader.

A selection of our custom capabilities include:

  • Marketing Consultation
  • Market Research
  • Trade Show Marketing
  • Virtual Trade Shows
  • Custom Surveys
  • Custom Publications
  • White Papers and Other Lead Generation Programs
Custom Microsites

Our team will create a custom comprehensive landing page using all your rich media: Webinars, podcasts, video, research, forums, case studies, white papers and more. Our Custom Microsites are designed to reflect your branding and provide educational and valuable content that delivers higher engagement than traditional advertising, while also increasing brand awareness.

Custom Publishing

From sales support, user education and product release materials, to show dailies and show guides, our editorial and design teams can deliver clearly and concisely communicated product value for your organization.

Reprints
High quality, custom reprints of articles from our various publications and websites can be a powerful promotional tool for your business. Whether it's a product review, company profile, or editorial content that you feel would be beneficial as educational material for your customers, our team will work with you to customize a reprint to meet your needs.
Webinars

Single Sponsored Custom Webinars: You select the topic and have the option to speak on the panel, and/or bring a customer to speak. Our editorial team will work with you to create a compelling presentation to present to your target audience. We create a customized registration page to further qualify the leads.

Multi-Sponsored Webinars: For those looking to receive leads from a webcast without having to develop a topic or find speakers, our Multi-Sponsored Webinar program offers several webcasts on significant topics. Each event is presented by industry experts in their respective fields. All we require from you is your logo.

Websites

From concept to implementation, we will work with you to understand your goals and use the technology and content necessary to build a site to best represent your business, brand and corporate culture, while providing it with the functionality required to not only meet but surpass your Internet marketing goals.

White Papers

Our White Papers Program offers you a vehicle for educating your customers about your products and services, while generating quality leads. Our editorial and design teams will partner with you to create the content, and a customized program will be created directing customers to your whitepapers, resulting in generating qualified leads.

To request additional information about content opportunities or any products or services,
please fill out our online information request form.

 

Below you will find a variety of examples of how our EH Custom Solutions group has worked with our clients to best meet their needs.

 

Case Study

Client Objective:  Brand Awareness

A new cutting-edge technology provider in the supply chain industry sought a solution to build brand awareness and educate their audience about their new voice-enabled warehouse picking solution. 

EH Custom Solution

To accomplish this goal, the client met with the EH Custom Solutions staff and it was decided that a sponsored webinar using a case study model would best meet the needs of the client. 

The webinar was hosted by the EH Group Editorial Director,  with presenters being the client and a representative of a Fortune 500 company that used the client's technology and could attest to its value.

Services Provided:

  • Design of e-mail promotion program
  • E-list Acquisition
  • Scheduling and Deployment of e-mail promotions
  • Coordination of Presentation Materials
  • Dress Rehearsal
  • Training for Webinar Participants
  • Attendee Registration
  • All Performance Metrics

 

Case Study

Client Objective:  Education

A leading association of high end consumer electronics retailers and installers sought to educate consumers about a new technology to hit the market.

EH Custom Solution

To accomplish this objective, the client met with EH Custom Solutions staff and it was decided that a custom website would fulfill the objectives. From concept to implementation, the EH Custom Solutions staff worked with our client to understand the goals and used the technology and original content necessary to build the site.

Services Provided:

  • Project Management
  • Content Development
  • Creative Design and Layout
  • Production Management

 

Case Study

Client Objective:  Proprietary Research

A venture capitalist firm interested in the Custom Electronics channel was in need of information pertaining to the buying habits of the installation community. The client wanted to find out what systems installers typically include in their installations, what percentage of the total installation cost they charge for each type of system, and what attributes they deem important when choosing the brands of systems that are installed.

EH Custom Solution

To accomplish this objective, the client met with the EH Custom Solutions staff and determined that a proprietary research study would meet the needs of the client. The EH research team met with the client to assess the scope of the project and obtained the information necessary for implementation.  It was determined that, in addition to the customary random drawing as an incentive,  due to the time constraints and importance of a larger than normal response level to the survey, a monetary incentive would be included for the first 300 survey respondents as well.

Services Provided:

  • Project Management
  • Survey Construction
  • Design of Email Promotion
  • Database Management
  • Data Collection
  • Data Analysis
  • Purchase of Random Drawing Incentive
  • Remittance of Monetary and Drawing Incentives to Respondents

 

Case Study

Client Objective:  Thought Leadership

A leading industry association was in need of a Show Daily publication for their trade show event.

EH Custom Solution

To accomplish this objective, the client met with EH Custom Solutions and EH editorial staff to gather information on the content needed, the timing of the distributions, etc. After meeting, it was decided that a pre-event mailing to pre-registered attendees, a hotel delivery each day of the event, and daily show floor copies would be needed to meet the client's needs. In addition, it was decided that the EH sales team would promote and sell all advertising in the publication.

Services Provided:

  • Project Management
  • Creative Design and Layout
  • Editorial/Content Development
  • Production Management
  • Printing of Publications
  • Distribution of Publications
  • Sales Management
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    For more information on how we can tailor an EH Custom Solutions program to meet your company's needs, simply fill out the online form and we will contact you.